![](https://cdn.myportfolio.com/d933f938-31eb-48de-9b48-e2c7277504ac/366461d3-a030-4912-9541-496e3414efe7_rw_1920.jpg?h=7607b206d117fb336e4f93101f773e9b)
![](https://cdn.myportfolio.com/d933f938-31eb-48de-9b48-e2c7277504ac/d5a1d65b-caf2-4c7d-9521-2a8b76f638a1_rw_1920.jpg?h=65365b3743e04bfe9369e3475b9071db)
My brand pattern is based off the letterforms in my name. My name Jenna has a distinct curvature so using the arches from the top of the letters (e, n, n & a) I created this interesting pattern for myself. This pattern is used across my branding from the business card to the CV mailer belly band.
![](https://cdn.myportfolio.com/d933f938-31eb-48de-9b48-e2c7277504ac/1a699c84-29d0-426e-b16a-d08126fc217b_rw_1920.jpg?h=7be1483db367d8c7868e9253c3d32143)
We all love interesting post right? So for the posting, the cv mailer would be packaged in a white C5 PIP Box that is sealed with a glued dye cut belly band. The belly band would have perforations to allow for easy opening without ripping.
The contents for the postage box are as follows:
A postcard as an introduction
My CV
A Business Card
![](https://cdn.myportfolio.com/d933f938-31eb-48de-9b48-e2c7277504ac/1c992758-005e-42d3-a55f-f210963309f8_rw_1920.jpg?h=2353f7e9e32bbf6a8a97be457a2bc24f)
![](https://cdn.myportfolio.com/d933f938-31eb-48de-9b48-e2c7277504ac/9b541c66-b4a9-4130-946d-9eee3672cf36_rw_1920.jpg?h=d22359e99e5c94f1c4683b4c80991919)
![](https://cdn.myportfolio.com/d933f938-31eb-48de-9b48-e2c7277504ac/8f4404d6-5fed-4361-be25-24dd9d029bfe_rw_1920.jpg?h=00c00464000bc049756260f1f4f199cc)
![](https://cdn.myportfolio.com/d933f938-31eb-48de-9b48-e2c7277504ac/eed4967a-b847-4750-8e3e-76450b5af8e6_rw_1920.jpg?h=d20feda065f3df761a3a3f657a7b14fd)
My branding had to showcase my love for materials and attention to detail.
I colour matched G.F Smith paper stock to ink, I used a dye cutting finishing technique and a custom orange staple to bind.
![](https://cdn.myportfolio.com/d933f938-31eb-48de-9b48-e2c7277504ac/c9b1429c-f932-4ff7-ba21-467e109b47d3_rw_1920.jpg?h=da4127513dd06560f8aae06ffdf194d1)
Six page A5 CV mailer booklet with taster portfolio too. The booklet is bound with custom orange staples and uses all G . F Smith colourplan paper stock – Bright White for inside pages and cover, Mandarin for end papers and Hot Pink for a cricut belly band. The type colour is matching to this paper stock.
![](https://cdn.myportfolio.com/d933f938-31eb-48de-9b48-e2c7277504ac/e4f71fed-b3cc-488e-9a77-5ce04209c95c_rw_1920.jpg?h=089fa24e4787410856351c6febff206c)
![](https://cdn.myportfolio.com/d933f938-31eb-48de-9b48-e2c7277504ac/a7021769-e54b-4736-ba55-0b18c4dbca54_rw_3840.jpg?h=bf242348e8d5154ab86be31c9bdbe286)
![](https://cdn.myportfolio.com/d933f938-31eb-48de-9b48-e2c7277504ac/93e8f6df-1736-4a9e-bb36-e2e6f577f7cc_rw_1920.jpg?h=7fb2e69dfc1ed9c1890837c9febcadc0)