The website before...
The website before the redesign was outdated and lacked the personality of a fun, child-friendly swim school in Basingstoke.
The client brief
The Kim Chapman Swim School website redesign needed to be colourful, modern, and child-friendly, while also appealing to adults, as they offer swim classes for all ages. With no existing brand guidelines, they were open to a complete refresh, including layout, colours, and overall style, along with a defined brand tone of voice.
Concept 1 – Drop down menu
Concept 2 – Burger Menu
Concept 2 – Expanded burger menu
